Audi India’s Plans for Local EV Production

Luxury automaker Audi India is exploring the possibility of local assembly for its electric vehicles (EVs) as part of its strategy to broaden its market reach in the country. Currently, Audi imports its entire range of EVs, including models like the Q8 50 e-tron and e-tron GT, into India, while assembling petrol models at its manufacturing plant in Aurangabad, Maharashtra.

Progress Towards Local EV Assembly

Balbir Singh Dhillon, Head of Audi India, revealed that discussions are underway with Audi AG, the company’s global headquarters, regarding the local manufacturing of EVs. While a specific timeline for this initiative remains undisclosed, Dhillon expressed optimism about reaching a resolution in the near future, potentially allowing Audi to offer EVs at more competitive price points in the Indian market.

Impact on Market Dynamics

Dhillon emphasized the significance of the next few years (2024-2026) for the electric vehicle segment in India, predicting the introduction of several new EV models across different price ranges. Lower-priced EV offerings would enable Audi to tap into a broader customer base, expanding its market presence beyond the current niche segment.

Tariff Challenges and Industry Outlook

Currently, imported cars attract high customs duties in India, impacting the pricing of EVs. Audi, like other automakers, aims to navigate these challenges by localizing production and exploring models that align with the evolving market dynamics.

Global Electric Vehicle Strategy

Globally, Audi plans to introduce multiple electric models over the next few years, with some slated for the Indian market. This strategic approach will enable Audi India to select models suitable for localization, further bolstering its EV portfolio and sales volume in the country.

Introduction of Q6 e-tron

Audi recently premiered the Q6 e-tron, the first production model based on its Premium Platform Electric (PPE). Scheduled for global rollout later this year, the Q6 e-tron is expected to arrive in India in early 2025. This model marks a significant milestone in Audi’s electric mobility journey, aimed at expanding its customer base and increasing penetration in the EV market.

Towards Electrification Goals

With a vision to have 50% of its sales from electric vehicles by 2030, Audi India is aligning its strategies with the global transition towards electric mobility. The Q6 e-tron, with its impressive range and advanced features, symbolizes Audi’s commitment to sustainable and premium electric mobility solutions.

As Audi progresses towards local EV production and expands its electric vehicle lineup, it aims to play a pivotal role in shaping India’s electric mobility landscape and driving sustainable growth in the automotive industry.