Unveiling the London Luton Airport Branding by Ico Design
Ico Design, a British studio renowned for its innovative approach to branding, has undertaken the vibrant and colorful rebranding of the London Luton Airport (LLA). This ambitious project aimed to redefine the airport’s identity in the London market and set the stage for its future development as a passenger-focused hub.
Collaboration and Core Values
Rebranding an airport is no small feat, requiring close collaboration with key stakeholders to ensure alignment with the airport’s vision and goals. Through this collaborative process, Ico Design identified four core values that would serve as the foundation of the new brand identity. These values, expressed through simplicity and dynamism, inform all aspects of the brand and reflect LLA’s bold ambition for the future.
A Clear Statement of Intent
The new visual identity crafted by Ico Design serves as a clear statement of intent, signaling LLA’s commitment to excellence and innovation. Vibrant colors and dynamic shapes come together to create a bold and distinctive identity that captures the energy and vitality of the airport experience. The identity includes a specially commissioned typeface and icon set designed by Atipo, further enhancing its uniqueness and visual impact.
Shaping the Future of LLA
By reimagining the airport’s branding, Ico Design has played a crucial role in shaping the future direction of LLA. The vibrant and colorful identity not only reflects the airport’s commitment to passenger satisfaction but also positions LLA as a dynamic and forward-thinking hub within the London market. As LLA continues to evolve and grow, its new brand identity will serve as a powerful tool for attracting passengers and enhancing the overall airport experience.
In conclusion, the London Luton Airport branding by Ico Design represents a bold and ambitious vision for the future of aviation. Through close collaboration, innovative design, and a clear statement of intent, Ico Design has successfully redefined LLA’s identity and positioned it for success in the competitive London market. As passengers embark on their journeys through LLA, they will be greeted by a vibrant and dynamic brand identity that reflects the airport’s commitment to excellence and innovation.
Leave a reply
