Empowering Children’s Creativity: Dabble’s Journey on Shark Tank India

In the realm of child-friendly art products, the insight and dedication of moms often lead to innovative solutions. This was evident when Neha Bajaj and Karen Saldanha, mompreneurs behind Dabble, showcased their startup on Shark Tank India S2, garnering attention for their commitment to safe and creative play experiences for children.

A Mission for Safe Creativity

Dabble, established in 2017 and based in Bangalore, specializes in producing toxin-free and development-friendly art and play products for children. Fueled by the desire to provide safe alternatives for children’s creativity, Bajaj and Saldanha embarked on a journey to create products made from natural ingredients like organic beeswax and coconut oil. Their endeavor aims to encourage children’s creativity without compromising on safety.

The Heart of Dabble: From Kitchen Experiments to Market Success

Both Bajaj and Saldanha bring diverse backgrounds to Dabble, with Saldanha holding an MBA in management and finance, and Bajaj pursuing a career in photography. Their paths converged during an expressive art therapy course in Bangalore, where they recognized the need for locally available, safe art products for children. Thus, Dabble was born, with initial experiments conducted in Bajaj’s kitchen.

Driven by their vision, the founders collaborated with experts to develop formulations, ensuring that each product met stringent safety standards. Dabble’s product range, which includes crayons, finger paints, and art accessories, is meticulously designed to cater to children’s emotional and mental needs while prioritizing safety and transparency.

Nurturing Creativity, One Brushstroke at a Time

Dabble’s commitment to transparency is evident in its decision to print the entire list of ingredients on its packaging—a testament to the founders’ dedication to building trust with parents. The company’s ergonomic design and focus on child-friendly features, such as fun-shaped crayons and easy-to-use paintbrushes, reflect its understanding of children’s needs and preferences.

Overcoming Challenges and Embracing Opportunities

Despite facing challenges in sales, Dabble’s appearance on Shark Tank India attracted interest from investors, including Anupam Mittal, founder of Shaadi.com, and Aman Gupta, co-founder of boAt. While concerns were raised about the company’s sales performance, Mittal and Gupta recognized the potential of Dabble’s products and offered strategic partnerships to drive growth.

A Future Focused on Creativity and Collaboration

As Dabble continues its journey, fueled by the support of investors and the dedication of its founders, its mission to nurture children’s creativity remains unwavering. Through collaboration and innovation, Dabble aims to empower children to explore their imagination and creativity in a safe and supportive environment.